Virtual Reality Cricket takes a VR cricket experience and builds a social campaign with a series of competitions around the summer of cricketing events.
This includes event specific (location and day) and national (all events over the summer) leaderboards you can see where you sits in the honours list and using connected social channels your experience can easily be shared on Twitter/Facebook/Instagram/Google+ and so on.
Imagine being higher in the leaderboard than Geoffrey Boycott? That would be worth telling people about, surely?
The campaign can be made up of the VR experience itself, set up on site at events, the website, mobile app and social media channels. Each person who plays the game will enter their name and email so they can be recorded on the leaderboards, enter the competition and be contacted after their game is over with scores/promotions/prizes/charity marketing emails etc…